The jewellery business is all about trust and is an industry where many deals are done with the shake of hands and don’t involve contracts and the like. David Fels started learning how to make jewellery before he left school in this context, working for local manufacturing jeweller John Taylor upstairs in Rice’s Mall. He quickly learned that you are only as good as your word and has supported that
philosophy throughout his life.

The integrity of his business is his most valuable asset, and finds it difficult to imagine doing business in an environment where trust wasn’t valued asking the question would clients be able to leave their precious jewellery and heirlooms to be repaired and maintained if they were concerned about their care and protection.

David Fels Jewellers is a “full service” business with an onsite workshop offering remodelling of clients jewellery that needs updating or remaking into a contemporary style, repairs and servicing of jewellery and watches, and they also stock a variety of jewellery, gifts and watches for sale. They will clean your jewellery free of charge and check to ensure that the gems are secure. This can often be done while you wait.

David has been running his business in Howick for over thirty years, firstly in Howickville Mall (now The Terraces), and moved to the main street in 1999. There have been many changes in the area over that time but his commitment to offering great service to clients and their jewellery has been unwavering, and they are seeing the second and third generations of the clients that they started
with many years ago.

Insurance work is another service that is offered, whether it’s a valuation to ensure that your precious items are sufficiently covered, after loss estimations if you have suffered a loss, or replacement of jewellery to settle a claim. In recent times we have been purchasing “scrap gold” where we purchase old or broken jewellery for cash or as a “trade-in”. This has proved popular with many clients as their jewellery is broken or becomes outdated and the cost to remodel isn’t justified.

He unsurprisingly believes in giving back to the community that he has lived in for his whole life and is an active member of the Howick Rotary Club being a director of the club on a number of occasions and is currently Trustee Chairman of the club’s Charitable Trust.